Practice Unit: Week 9

This week was our PE review presentations. This really helped me to focus my project in terms of concept and context, since I was presenting my idea to people who were hearing it for the first time. I received some good feedback from this, from tutors and students who seemed interested by my presentation of my concept and my future intentions of designing for Children's wear. I used the contextual reference of Molo Kids wear to underpin my future intentions. 

They are a Kids wear company who have a philosophy that children should express their creativity through their clothing, and that children's wear should be as personal as the clothes adults wear to them.  I love that they have this philosophy and create not only great designs for everyday wear for both genders, but also create a personal connection with the consumer through their concept.

Molo Kid's online catalogue and look book. 

I described Molo Kid's as a company I can imagine myself working for in the future, because of my interest in this market and their brand concept. 

After the presentation and the feedback from my peers and tutors about my work, I feel really optimistic about this project, and am really glad I'm doing this compared to the original project I had began this unit with. I feel it really suits me and allows me to explore my skills really well. 

Practice Unit: Week 8

This week I was focusing a lot on out CP3 draft deadline and the PE review presentation. However, I'd like to include some information on video making. 

I'd like to brand this project, complete with name, neck tags, swing tags, packaging, live website/blog/online presence. I have already written about GIF making, but as my research and concept develops I have made another short video on iMovie on my Mac, to show in my presentation that I am interested in marketing campaigns and branding tools. 

Practice Unit Week 7:

I signed up for a tutorial with Alex Russell, because I felt he would be helpful with advice on my early digital print designs. It was mentioned that my designs so far were a little too "neat" and that I needed something additional to the motifs and drawings work I already had. 

My inspiration from Mary Poppins also includes the song, "A spoonful of sugar" song as well as the candy striped suits. Alex gave me the idea of perhaps sourcing colours from sweets, and also looking in old fashioned sweet shops to widen my scope for visual and conceptual research. 

I took this advice, and below and a few of the photographs I took in Mr Simms Old Sweet Shoppe in Manchester city centre as well as the sweet stands at the Manchester Christmas Markets. I asked to go behind the counter to get better photos:

I played around with the photos on Instagram, in an effort to start thinking about branding and online networking:

 Sherbet 

Mint Humbug

 I would like to use some of these photos in my designs, as perhaps backgrounds or motifs, so i can explore more the combination of real-life and cartoon. I am very pleased with how I feel about the project as it stands, especially after engaging in more visual research which has given me another boost.

Practice Unit: Week 6

This week I have done mainly digital work, using Photoshop and Illustrator, after some more drawing and mark making.

Below, I have drawn the pattern on a carousel horse's body:

It's a decorative, elaborate pattern which is very common amongst carousels and fairgrounds, which I feel I need to be focusing on more, to give an over all "cluttered" and realistic carousel design.

I took this drawing to photoshop to play with, and came up with a couple of (very early) prints:

I like how they have turned out aesthetically and they are quite interesting and quite literal, however I think they need a lot more work, especially with colour, which is why I went back to my original inspiration and designed some candy strip designs:

I got the colours from scenes of Mary Poppins, in which Dick Van Dyke wears a candy stripe suit, and other photographs I have from carousels.

In the tutorial last week, I was inspired by a peer to create GIF images. I think they are a great branding tool, for use on a website and online, so I found an online tutorial and learnt how to create a GIF image:

You can see the image in all it's glory here:

http://i.imgur.com/A7RS5T4.gif

It's not a GIF I would use professionally, however it was a great learning experience- very quick and simple to do. On the topic of branding, I understand I will soon have to do some work on this. 

My context and outcome for this project is a branded luxury fashion company proposal for girl's aged 2-12. A capsule collection for S/S 2014 plus a high street collection, affordable alternative for stores such as Debenhams or Next (e.g Baker, Ted Baker at Debenhams). Branding proposal to include: Name, logo, website design, swing tags, neck tags, packaging, networking and feedback. 

New learning agreement + Baker by Ted Baker childrens wear examples.

Practice Unit: Week 6

I felt refreshed after the tutorial last week and had some positive feedback from the group. I have carried on with collecting and creating visual research, working with different techniques and media to respond to my primary and secondary imagery:

I was a little worried that using various techniques and media will create took wide an angle on my prints- that I don't have a "signature" way of working. However, this imagery will be narrowed down when I get to the main visual stage and the collection and brand will make more sense. As well as forms of horses, I have also been mark making and working digitally to respond to the movement of the carousels:

These pieces above showing forms of the horses moving have kept my inspiration for the theme of creating prints showing carousels coming to life strong. 

In terms of context, I am still currently working towards a children's fashion outcome, for girls aged 0-10 (for now I'd like to keep my options open).

Dolce&Gabbana 

http://www.dolcegabbana.com/dg/child/

Monnalisa Floral Tulle Dress. Embroidered.

http://www.childrensalon.com/girls-floral-tulle-dress.html

Anthropologie & Kico Kids Head band.

http://www.pinterest.com/vicvickyvic/baby-children-goodies/

What I have picked up from all of these very different garments and prints, is the power of placement. At my current project stage I can only think about placement of motifs and prints however, it is the part of designing for children's wear that I enjoy the most- Which brings me to the last point of the week. We were informed this week of a live project headed by Nigel Hurlstone which involves an exhibition in Paris. Terms of which are that the work includes some sort of embroidery or appliqué. I have been planning on working in to my prints already with possibility of using the laser cutter at some stage. A limitation I have found with some of the live projects has been the briefs which don't relate to my work, but this live project sounds right for my current work. 

Practice Unit: Week 5

After the tutorial last week where it was decided by the group that I should rethink my project and what I want out of it, I have felt a bit of a weight off my shoulders. On reflection I had backed myself in to a corner with the Fish Therapy project and although I could visualise it in my head as a concept and possible brand, when it came to actual visual imagery I was lost. 

With this in mind, I am going back to what I know and really enjoyed doing last year which is working towards a childrenswear context. I found inspiration in a fairground theme looking at movement and in particular the Carousels, which for most people provide a sense of nostalgia (like me whilst visiting NYC earlier this year):

"Jane's Carousel" DUMBO, NY 

Whilst happy with this inspiration, I am aware I need a strong concept. Over this weekend I watched Mary Poppins (for research purposes...) and was happy to see this scene again:

I always loved this scene when I was younger, especially the style of Disney's work- combining real-life and cartoon. Although interestingly, the 'real-life' carousel horse is much less life-like than the cartoon horse! In addition to this contrast, I also rekindled my love other themes in the film:

The boys' candy-stripe suits give a nostalgic, vintage colour palette

"We love to laugh

Loud, and long and clear

We love to laugh 

So everybody can hear"

This famous scene introduces Uncle Albert who, the more he laughs, the more he floats up in the air. Laughter is of course contagious, so by the end of the scene the whole group is up in the air laughing and have a tea party- Uncle Albert resembles the "Mad-Hatter" from Alice in Wonderland in this scene.

I conducted some of drawings from my own images of carousels, as well as found images online, shown here on the moodboard I created for the group tutorial:

With these themes and my visual research in mind, I feel my concept is going very much in to surreal, possibly quite fragmented images of carousels with a vintage theme. 

Fish Therapy: Week 4 After Tutorial thoughts

I hate my project and want to quit uni and not grow up and think about anything ever again. 

Taking a break from "Fish Therapy". . .