Director of Studies in Design, Alan Holmes, gave a talk on the creative processes a designer takes to design fashion. It was quite an inspiring talk, delving in to the ideas of using resources, UP-cycling as opposed to RE-cycling, turning facts from the past in to future fiction, new ways of buying, sharing and borrowing clothes i.e clothes libraries, internet shopping, Oxfam & WasteSaver partnership and Amy Twigger Holroyd's "Keep & Share".
Holmes also talked about marketing, a subject which I'm interested in myself. He spoke about how shops are like clothing museums, you go to be inspired. The retailing as similar to a museum with window displays and displays within the shop. Labels, Branding, Advertising and Retailing all MAKE A DIFFERENCE, a lot of the time, can be more important then the garment itself.
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