CreepeeRobotsInc: Branding Proposal

I have been working on my brand logo and merchandise. The swing tags have now got a dark grey frame around, which I was able to pick now that I have been working on my colour palette. The back of the swing tag is this colour, too, a decision I chose when researching other designer brand's tags.

 These are my final neck tags, I have created the templates on illustrator and included the sizes, as well as edited some of the logo so it is less complicated in such a small space. 

 This is the customer profile I have made for my brand. It describes the type of person who will shop at CreepeeRobotosInc, although I don't imagine they are rich as in millionaires, instead I imagine the women to be business women, with enough disposable income to buy themselves and their children the odd designer treat. 

Market Research: Swing Tag

I have researched swing tags and how other brands have created them. 

I like the use of different colours on each side of the tags, and also this research has me less worried about the logo being too complicated- I have already edited the logo for the neck tag, so don't want to take too much away from the swing tag as it is the most obvious place for branding placement.

Branding: CreepeeRobotsInc: Neck labels

I have designed neck labels for my brand. I included the logo and the sizes I am designing for. Hopefully I will be able to print some out and create samples.

Branding: CreepeeRobotsInc: Swing tags and logo: In Progress

These are my finished swing tags for the "CreepeeRobotsInc" brand. I have included the brand name and logo (CreepeeRobotsInc), who it's for (Boys wear), and what it is (Fun fashion..) 

I will continue to design neck tags (for the back of the garments) and project board templates.

Branding my project: CreepeeRobotsInc.- In Progress

I have decided to create a brand for my range as part of my project. The project is very much based around professionalism so I wanted to produce a project demonstrating a company and how I would present my ideas as part of a brand. 

I have named my company "CreepeeRobotsInc."- An original mix of "Creepy Crawlies" and Robotic themes. I believe it would relate to young boys the way my designs will, it sums up the theme well and the spelling is eye-catching and childish I feel.

I have designed a logo for my brand and began to design swing tags:

I am currently working on the back of the swing tag which will include more info of the company, and the garment it will be attached to.

Trying to make it look professional, I am taking the time to decide on certain factors so I will produce the correct brand.

One factor I am deciding over is the font for the "boys wear" title.

Although I want to continue to relate to children, therefore perhaps picking the children's-writing style, I also need to relate to the parent, or individual who will be purchasing the garment. And as a designer garment I feel it will be of a higher value and therefore the information on the swing tag should be similar to a high-end designer adults wear. I have already related to the child with the logo and the design, but need to sell the garments to the busy, well-earning and designer clothes wearing parent.

Market Research: Dolce and Gabbana Children's wear

Dolce and Gabbana have a great collection at the moment featuring cartoon characters. Since I am designing characters to put on to clothes I need to think about composition etc. These provide some good inspiration for this:

Market Research: John Galliano Childrens wear

I have found John Galliano's range of children's wear, which is an interesting range of prints and colours. The following boys wear tops are from a winter collection, featuring themes of skiing and snowboarding.

I like these all-over prints and the use of collage with newspaper prints, text and image prints. 

The use of colour is interesting and very bright, fitting the style of Galliano.

I also saw this top which is a little more subtle:

I like this style which looks like an allover print about to be revealed underneath a grey top.